PepsiCo
MY ROLE
Skyline illustration · Touchpoint design · Animation · Event film
2024
CHANNELS
Store takeover · Experiential · OOH · Social
In 2024 the Champions League Final came to Wembley. PepsiCo's Power of One campaign brought Pepsi, Walkers and Doritos together to own the moment in stores across the UK, with shoppers able to win tickets to the Final.
I illustrated the London skyline behind the key visual, turning the city into a stadium. Working with the art director, I then designed the touchpoints that took it off the page: a walk-through tunnel experience in Sainsbury's car parks, inside and out, and a full takeover of Sainsbury's Wembley. I also animated the 6-sheets and socials, and edited the film of the event.
London's landmarks, from the Eye to the Gherkin and the Shard, rise out of the stands under floodlights. The illustration sets the scene for every touchpoint.
Taking the visual from flat to physical: a building-sized takeover outside the stadium, and a tunnel shoppers walk through to play for Final tickets.
Animation
The event film
PepsiCo's 2024 Power of One campaign, live in stores across the UK in the run-up to the Final at Wembley.
Created at Initials CX.
Skyline illustration, touchpoint design, animation & event film: Georgie Sullivan
Art direction & toolkit design: Initials creative team